Survey Analysis (UK) works strictly in adherence of the standards of the Market Research Society, the professional body of the market research industry. We invest heavily in the latest software and continuous training, to ensure that all our services meet extremely high standards. We monitor and rigorously check every aspect of each project from start to end.

Reputation

Our excellent reputation for fast turnaround of surveys without compromising the quality and accuracy of data, is the major reason we analyse as many surveys. The data entry of all surveys has range and routing rules applied. Range rules ensure that it is not possible to make an entry for a question that is not within the range of acceptable answers for the question. The routing rules ensure that it is not possible to make a response to a question where skip rules indicate it should not be answered, and also the reverse, miss questions where a response is required.

Verification

We can also apply a process of data entry verification. The verification process includes the re-capturing of all data, 100% verification, or a random sample of any percentage of the survey, as specified. During the verification process if there is an entry which is different to the response made previously, there is an audible alarm and the data entry stops. The questionnaire would then be checked to confirm the correct response and this would be made. The verification system will allow continuation to the next stage/page/question, once the correction process is complete.