The
membership survey is a critical tool, providing you with the information
that is essential to understanding the needs, concerns and expectations
of members of clubs and associations. The research process allows
for testing of potential solutions to problems and addresses how
to prioritize improvement programs.
Our
surveys are specially targeted to achieve the objectives
of each club or association. This may be to identify input on strategic
issues for a strategic plan, facility issues for an improvement
program, membership issues for a membership development campaign
or just general satisfaction issues to assure a club is achieving
its goals of high member satisfaction.
A
membership survey can be a fountain of information. It can tell
you all that you need to know to successfully manage a growing membership.
Surveys can tell you everything you ever wanted to know about your
members: their interests, likes and dislikes. Demographic information
helps you know who your members are and can help with designing
marketing plans to attract new members.
Surveys of lapsed
members can help you boost responses to your renewal program. Find
out why your members didn't renew and how you can get them back!
What didn't you offer what you should have.
Here's how it
works: You supply us with a list of current and lapsed members and
based on your membership size, we select a random sample. We design
the survey and mail it. Results are tabulated and analyzed fully.
Your questions about your members wants and needs will be answered.

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