Membership surveys

 

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The membership survey is a critical tool, providing you with the information that is essential to understanding the needs, concerns and expectations of members of clubs and associations. The research process allows for testing of potential solutions to problems and addresses how to prioritize improvement programs.

Our surveys are specially targeted to achieve the objectives of each club or association. This may be to identify input on strategic issues for a strategic plan, facility issues for an improvement program, membership issues for a membership development campaign or just general satisfaction issues to assure a club is achieving its goals of high member satisfaction.

A membership survey can be a fountain of information. It can tell you all that you need to know to successfully manage a growing membership. Surveys can tell you everything you ever wanted to know about your members: their interests, likes and dislikes. Demographic information helps you know who your members are and can help with designing marketing plans to attract new members.

Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back! What didn't you offer what you should have.

Here's how it works: You supply us with a list of current and lapsed members and based on your membership size, we select a random sample. We design the survey and mail it. Results are tabulated and analyzed fully. Your questions about your members wants and needs will be answered.

 

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